Your team.
Your time. That's the Varsity Watch promise.

Our Story

Varsity Watch was born at the intersection of two passions: the timeless craft of watchmaking and the enduring spirit of college athletics.
It began with a simple observation. In a world where smart watches demand our constant attention with endless notifications, we found ourselves longing for a more meaningful relationship with time. At the same moment, we watched as talented student athletes poured countless hours into their craft, often without the recognition their dedication deserved.
The connection was clear – time binds us all. The hours athletes invest in perfecting their skills. The moments fans spend cheering from the stands. The craftsmanship watchmakers dedicate to creating precision timepieces. What if we could honor these connections while transforming how we experience time itself?
We partnered with Island Watch (LongIslandWatch.com), renowned for their quality craftsmanship and passionate community of over 215,000 YouTube subscribers and 69,000 Instagram followers. Together, we set out to create something special – limited edition timepieces that celebrate team pride while supporting the athletes who make college sports extraordinary.
Each Varsity Watch is more than just a timepiece. It’s a celebration of dedication, crafted in authentic team colors and limited to just 100 pieces per release. It’s a partnership with student athletes who embody the values of hard work and perseverance. And most importantly, it’s a transformation of how you experience time – turning every glance at your wrist from a source of digital anxiety into a moment of pride and connection.

When you wear a Varsity Watch, you’re not just telling time. You’re telling a story – your team’s
story, an athlete’s story, and now, part of your own story. Because how we spend our time
defines who we are, and what could be more meaningful than spending it connected to what
matters most?

Our Core Values

AUTHENTIC RECOGNITION

We celebrate the real, untold stories behind college athletics, shining a light on the dedication that happens away from the spotlight.

POSITIVE TIME

We transform checking the time from a source of digital anxiety into a moment of team connection and pride.

SHARED PASSION

We bring together precision timepiece appreciation and athletic achievement through stories that inspire both communities.

QUALITY WITH PURPOSE

We create timepieces that honor both watchmaking tradition and team spirit.

MEANINGFUL IMPACT

We support student athletes by recognizing their time investment and creating opportunities that extend beyond the field of play.

Supporting Athletes, Sharing Stories

Through our partnerships, we provide direct financial support to student athletes while amplifying their authentic stories. We believe in the power of Name, Image, and Likeness (NIL) opportunities to create meaningful connections between athletes and fans — brought to life through quality timepieces that celebrate pride and tradition.

Our Mission

Varsity Watch celebrates the timeless dedication of student athletes by creating limited
edition timepieces that turn every glance at your wrist into a moment of team pride and positive
connection. We believe in honoring the countless hours athletes invest in their craft by creating
watches that tell their authentic stories and give back to those who make college sports special.